Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash - The Verge

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#DigitalMarketing  #AIAdPlatform  #MetaAdvantagePlus

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https://www.kontxt.io/document/d/K6S4IDr-YrZxTjDIYGytZsOEaF2G_hwL1l0gNou5KcwzZ/summary?kontxt_user=undefined

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Kontxt Kontxt @kontxt
Meta's Advantage Plus AI ad platform has faced significant issues, with advertisers reporting skyrocketing costs per impressions, plummeting performance, and uncontrolled spending that bypasses budget limits. Some businesses have moved away from Meta's platforms due to frustration over the lack of transparency and accountability. Despite promises of efficiency and a 'set it and forget it' experience, the platform has been unpredictable, leading many to revert to manual ad buying. Meanwhile, Meta's overall ad revenue continues to grow.

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·Reply·Apr 28th, 2024

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Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash - The Verge

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